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problem:
barbella co is a woman owned, black owned cruelty free nail brand. as a newer brand in the niche, they didn’t have a cohesive identity nor did they understand how to translate who they were to their audience as a sociable nail brand. apart from the fact that they had not partnered with branding professionals before, they had never gone through a strategy process that pulled the correct data so that they could have a solid brand identity that spoke directly to the audience in the ways that best fit them.
solution:
created a bold, feminine brand identity through strategy that allows the brand to be presented cohesively across all brand channels and to speak clearly and be heard clearly by the audience.
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