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problem:
donata is a holistic skincare brand that is deeply rooted in family, community and spirit. while they experienced major growth in 2020 they knew that in order to be retail ready they needed to have a tight, next level brand identity and retail ready packaging so that they could continue to improve their customer experience, customer relationships and also be prepared for large retailers with retail ready packaging.
solution:
we went through a brand strategy process making sure the foundation was solid, created a bold, contemporary identity that continues to captivate their customers and elevate their look across all media and lastly created retail ready packaging that allows them to stand out amongst their competitors on the shelves.
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