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skin
+ hair care company
raw
01 |
rebranding
packaging
design website
raw is a unisex luxury skin + hair care company rooted in helping women of color and their families unearth and maintain healthy hair and skin through clean products and transparent education so that they may live free, confident + ultimately healthy.
problem:
raw is an existing brand that was stuck as a (mostly) men’s hair and beard care company. they wanted to switch over to a unisex luxury, all natural skin and hair care brand that not only served customers through expanded products but also through educating and building community so that they are apart of the foundation that allows their customers to ultimately live healthier lives.
solution:
we took them through our brand evaluation process which, through research and analysis of their competitors and audience, led us to the gaps and opportunities in the market. from this we found the key differentiating factors for them to anchor their messaging and positioning into, along with their values and beliefs, giving the brand it’s own piece of real estate in the holistic-luxury skincare dtc/cpg market and a clear path to communicating and building relationships with the audience through their brand voice. we then created a strategy informed brand image and identity that is the perfect mix of warm, luxury and inviting.
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